Bridging Real and Virtual Experiences in Advertising

ScanPicAr is a mobile application designed for discovering online content in various advertising formats, both offline and online. Functioning as an augmented reality (AR) app, it transforms static and physical materials into dynamic and digital experiences. By allowing the application of virtual elements on any offline or physical material, users can engage with brands in innovative ways. Unlike QR codes that merely link to web pages or apps, ScanPicAr breathes life into images, making the communication experience more captivating. Our team proposed and developed designs and interaction concepts for ScanPicAr, prototyping different structures and small interactions using Flinto and the Adobe suite. These prototypes evolved into a comprehensive design proposal with a primary focus on mobile platforms.

Role: Creative Manager for the launch campaign in 2017 at Brandea2 agency in Madrid Spain.

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