A Zesty Adventure with the Piccoso Family

Piccoso is the embodiment of family synergy—a harmonious blend of a father's passion, a young entrepreneur's spirit, and the delightful collaboration between brothers in advertising and design. #wearefamILY. This olive oil venture aspires to infuse authenticity, or as our father aptly puts it, "give personality," to everyday culinary delights like pasta dishes, pizza slices, or cheese plates. In this familial endeavor, my role encompassed art direction and brand strategy. Notably, the project unfolded in 2020, a testament to the seamless collaboration spanning from Paris to the Dominican Republic between my brother, my father, my sisters and myself.