Retro Splashback and Fresh Makeover

It surfaced in 1989 when Jesús Rodríguez, the owner, juggled architectural studies with part-time work at the 'Casa López de Haro' and 'La Puerta del Sol' stores. This experience immersed him in the world of retail, exposing him to branding and marketing concepts. Lagarto is now poised for a comeback, aiming to reconnect with its past consumers and reintroduce itself to the public. To achieve this, we proposed a comprehensive strategy, including a logo redesign, active presence on social media, and participation in surfing events. The newly developed visual identity is modern, tailored to their audience, while preserving the original typography.

Role: Launch campaign and Brand Identity 2013 - Tools: Illustrator, Photoshop

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