Retrace the adventures of the world of trekkers!

For the Forclaz brand, the challenge was to demystify an activity often perceived as exclusive to novices, requiring extensive preparation and knowledge of equipment and global trail locations. To address this, we introduced an interactive map enabling users to explore hiking routes shared by seasoned trekking experts, complete with enticing photos, on-site contacts, and a comprehensive equipment checklist.

Results:The brand garnered substantial visibility, featuring over +20K User-Generated Content (UGC) highlighted on the Forclaz map. Additionally, we forged two partnerships with trekking-focused agencies. Ours efforts were recognized with a Silver award in the DataCrea Grand Prix 2020 Sports category for our innovative web concept.

Role: Acting as a Head Design at AdAlong, I played a key role in shaping the web concept and design and curating visually compelling content.