Embrace freedom in both your body and mind. #EtamClub

A project for the No. 1 lingerie brand in France, aiming to transform into the preferred French lingerie brand for women worldwide by embracing a more inclusive fashion approach. The ETAM Group, comprising three brands, prioritized addressing the desires and expectations of all women. At the core of this initiative is the belief that all women are beautiful, and Etam recognizes the empowering role of lingerie in helping women feel liberated in both body and mind. Leveraging the AdAlong platform, we collaborated with Etam to showcase its diverse community through an Inspirational Gallery on their homepage and newsletters.

In 2019, as Head of Design, I took on a multifaceted role that involved conceptualization, implementing the Design Approach (DA), and designing the web composition. This approach was instrumental in bringing to life Etam's vision of a more inclusive and empowering lingerie brand.