Nail polish tone match

The Essie Nail Color UGC Activation project emerged from the challenge of helping consumers navigate the intricate process of selecting the perfect nail polish color, considering various factors like personality, nail style, and skin tone. The envisioned solution was the creation of an immersive and inclusive online space through the Radiant Color Palette ecommerce design proposal. This initiative incorporated features such as Color Wheel Navigation, Skin Tone Match Tool, Virtual Try-On, and a #EssieCanvas Social Wall to enhance the overall shopping experience. The strategic inclusion of a community-driven gallery could display over +5,600 User-Generated Content, not only enriched the online experience but also empowered consumers to make informed choices based on real-world examples. Anticipated outcomes include heightened engagement, diverse content creation, a strengthened brand community, and valuable insights into consumer behavior.