#ChaqueGesteCompte campaign UGC

Elevating Allianz France's commitment to Corporate Social Responsibility (CSR), our strategic social media campaign during Sustainable Development Week was designed to captivate a younger audience. Through a captivating solidarity operation on Instagram, each User-Generated Content (UGC) post or story shared became a powerful catalyst for change, with Allianz dedicating 1€ to NGOs for every contribution.

The impact was remarkable, achieving a massive 1.4 million reach from non-subscribers and a noteworthy 20% surge in UGC during the campaign, leading to a twofold increase in interactions. On Allianz's Instagram account, an impressive 8% engagement rate per follower was attained. In my role as the mastermind behind the concept and campaign management in 2021, we successfully elevated Allianz's CSR positioning while engaging a broader audience in a socially conscious dialogue.